Yesterday Morning Production Regulation A+ Offering
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A strategic proposal prepared for Yesterday Morning Production's Regulation A+ Offering by RaiseLaunch
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Yesterday Morning Productions is launching a Regulation A+ offering to fund a slate of independent films, beginning with Retribution — with talent attachment opportunities including Blair Underwood.
A successful raise at scale demands a fully integrated marketing and investor acquisition system capable of attracting, educating, nurturing, and converting investors.
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A successful Regulation A+ offering requires coordination across multiple moving parts. RaiseLaunch serves as the capital raise quarterback — designing and managing the entire investor acquisition engine.
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Coordinating with legal teams to ensure compliance and on all marketing collateral and campaigns.
Aligning with placement agents to insure compliance approval from managing broker dealers.
Integrating with platforms that handle onboarding, KYC, transactions and cap table.
Driving the story, systems, and campaigns that generate consistent deal flow.
By combining strategic storytelling, marketing automation, and targeted investor acquisition campaigns, we create the environment necessary for capital to flow into the offering.
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Full marketing infrastructure built before advertising begins.
Once all six phases are complete, the campaign moves into active investor acquisition mode — with every system optimized for conversion from day one.
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The technology portal is the digital infrastructure that allows investors to securely review the offering and complete an investment online. RaiseLaunch coordinates and integrates marketing with the portal (third-party vendor) to ensure the transition from marketing → investment is seamless — critical to maintaining conversion rates and compliance.
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Project Duration: 60–90 days
This phase builds the entire capital raise marketing engine — from investor story and messaging through advertising infrastructure. Six core deliverable areas are included, each designed to attract, educate, and convert investors at scale.
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We develop the investment narrative used across all marketing materials — the foundation of the entire campaign.
Deliverables: Campaign messaging, copywriting for all marketing assets, and brand and tone positioning for the campaign.
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A custom landing page designed to convert visitors into investor leads. Built to establish credibility and drive action immediately.
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Webinars are the highest converting capital raise strategy. We build a complete end-to-end webinar system.
Targeted landing page driving sign-ups
Email + SMS sequences to maximize attendance
Structured webinar framework for investor conversion
Captures prospects who missed the live event
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Video is the most effective medium for raising capital online. We produce a full suite of video assets to support every stage of the investor funnel.
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We build the complete digital advertising architecture used for ongoing investor acquisition — before a single dollar is spent on media.
Facebook & Instagram campaigns targeting accredited and retail investors.
Professional investor targeting by income, title, and industry.
Full pixel and conversion tracking across all platforms.
Real-time reporting on campaign performance and investor acquisition metrics.
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To support the initial 90-day Regulation A+ campaign launch, we recommend a total monthly campaign budget of $75,000/month. RaiseLaunch's management fee is 20% ($15,000/month), with the remainder deployed directly into paid advertising.
Over the initial 90-day period
Deployed directly to advertising platforms
Estimated over 90 days at ~$15 cost per registration
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Based on a ~$15 cost per webinar registration, the 90-day campaign is projected to generate approximately 9,600 registrations, 2,400–3,360 attendees, and 240–672 investor calls — creating a high-volume pipeline of serious investor conversations.
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The advertising budget is paid directly to advertising platforms. RaiseLaunch does not retain the advertising spend — only the 20% management fee.
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Full strategic planning for each campaign phase and audience segment.
Precision targeting by investor profile, income, and behavior.
Ad creative, copy, and video assets produced and tested continuously.
Ongoing A/B testing and performance optimization to reduce cost per lead.
Transparent dashboards and regular performance reporting.
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No marketing firm can guarantee the amount of capital raised or the timeline of investor commitments. Capital formation depends on the offering structure, market conditions, investor sentiment, SEC qualification timing, and investor decision timelines.
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Typical early-stage marketing allocation as % of capital raised
Initial campaign phase marketing allocation benchmark
For first-time Regulation A offerings, a higher percentage of early capital is typically allocated toward investor acquisition and marketing — because the campaign must first build market awareness, investor trust, and deal flow momentum.
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The marketing infrastructure we build is not limited to a single offering. It creates a long-term capital raising platform designed for scale.
The same platform supports future Regulation A offerings for additional films.
Build a loyal investor base around entertainment investments over time.
A proven system that generates consistent investor capital across projects.
The goal is not simply to launch one campaign — it is to help establish the foundation for a long-term entertainment investment platform.
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