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Yesterday Morning Production Regulation A+ Offering
RAISELAUNCH
Capital Raise Marketing & Investor Acquisition Platform
A strategic proposal prepared for Yesterday Morning Production's Regulation A+ Offering by RaiseLaunch
Executive Overview & Opportunity — p. 2
Our Role, Ecosystem & Timeline — p. 3–5
Phase 1: Marketing Infrastructure Build-Out — p. 6–12
Phase 2: Investor Acquisition, Funnel & Ad Budget — p. 13–16
Proposal Summary & Cost of Capital — p. 17–19
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Executive Overview
The Opportunity
Yesterday Morning Productions is launching a Regulation A+ offering to fund a slate of independent films, beginning with Retribution — with talent attachment opportunities including Blair Underwood.
What's Required
A successful raise at scale demands a fully integrated marketing and investor acquisition system capable of attracting, educating, nurturing, and converting investors.
Messaging and positioning
Investor marketing funnel
Marketing automation systems
Digital advertising campaigns
CRM and lead nurturing workflows
Integration with the Reg A+ investment portal
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Our Role: Capital Raise Quarterback
A successful Regulation A+ offering requires coordination across multiple moving parts. RaiseLaunch serves as the capital raise quarterback — designing and managing the entire investor acquisition engine.
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The Full Ecosystem We Coordinate
Securities Counsel
Coordinating with legal teams to ensure compliance and on all marketing collateral and campaigns.
Broker-Dealers & Agents
Aligning with placement agents to insure compliance approval from managing broker dealers.
Investor Technology
Integrating with platforms that handle onboarding, KYC, transactions and cap table.
Marketing & Acquisition
Driving the story, systems, and campaigns that generate consistent deal flow.
By combining strategic storytelling, marketing automation, and targeted investor acquisition campaigns, we create the environment necessary for capital to flow into the offering.
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Estimated Setup Timeline
60–90
Days to Launch
Full marketing infrastructure built before advertising begins.
Once all six phases are complete, the campaign moves into active investor acquisition mode — with every system optimized for conversion from day one.
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What Is the Investor Technology Portal?
The technology portal is the digital infrastructure that allows investors to securely review the offering and complete an investment online. RaiseLaunch coordinates and integrates marketing with the portal (third-party vendor) to ensure the transition from marketing → investment is seamless — critical to maintaining conversion rates and compliance.
Investor Onboarding
KYC / AML Verification
Subscription Agreements
Payment Processing
Investor Dashboards
Compliance Docs
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Phase 1
Launch Phase — Capital Raise Marketing Infrastructure
Investment
$75,000
Project Duration: 60–90 days
This phase builds the entire capital raise marketing engine — from investor story and messaging through advertising infrastructure. Six core deliverable areas are included, each designed to attract, educate, and convert investors at scale.
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Phase 1 · Deliverable 1
Investor Story & Messaging
We develop the investment narrative used across all marketing materials — the foundation of the entire campaign.
Investment Positioning
Story Framework
Key Value Propositions
Messaging Architecture and Complete Copywriting
Deliverables: Campaign messaging, copywriting for all marketing assets, and brand and tone positioning for the campaign.
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Phase 1 · Deliverable 2
Investor Landing Page
A custom landing page designed to convert visitors into investor leads. Built to establish credibility and drive action immediately.
Reg A opportunity overview
Investment highlights
Team credibility
Investor call-to-action
Goal: Generate webinar registrations and investor inquiries.
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Phase 1 · Deliverable 3
Investor Webinar Funnel
Webinars are the highest converting capital raise strategy. We build a complete end-to-end webinar system.
1
Registration Page
Targeted landing page driving sign-ups
2
Automated Reminders
Email + SMS sequences to maximize attendance
3
Live Presentation
Structured webinar framework for investor conversion
4
Replay Funnel
Captures prospects who missed the live event
Goal: Convert interested prospects into serious investor conversations.
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Phase 1 · Deliverable 4
Marketing Automation System
📧 Email Workflows
Welcome series
Investor education sequences
Opportunity announcements
Webinar reminders
📱 SMS Campaigns
Webinar attendance reminders
Investment announcements
Follow-up call prompts
🗂 CRM Pipeline
Lead capture
Investor qualification stages
Follow-up automation
Investor call scheduling
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Phase 1 · Deliverable 5
Investor Video Production
Video is the most effective medium for raising capital online. We produce a full suite of video assets to support every stage of the investor funnel.
Primary Investor Pitch Video
Webinar Promotion Clips
Advertising Video Content
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Phase 1 · Deliverable 6
Advertising Infrastructure Setup
We build the complete digital advertising architecture used for ongoing investor acquisition — before a single dollar is spent on media.
Meta Advertising
Facebook & Instagram campaigns targeting accredited and retail investors.
LinkedIn Targeting
Professional investor targeting by income, title, and industry.
Tracking Pixels
Full pixel and conversion tracking across all platforms.
Analytics Dashboards
Real-time reporting on campaign performance and investor acquisition metrics.
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Phase 2
Investor Acquisition Budget & Speed to Capital
To support the initial 90-day Regulation A+ campaign launch, we recommend a total monthly campaign budget of $75,000/month. RaiseLaunch's management fee is 20% ($15,000/month), with the remainder deployed directly into paid advertising.
$225K
Total Campaign Budget
Over the initial 90-day period
$180K
Net Ad Spend
Deployed directly to advertising platforms
9,600
Webinar Registrations
Estimated over 90 days at ~$15 cost per registration
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Projected Investor Funnel — 90 Days
Based on a ~$15 cost per webinar registration, the 90-day campaign is projected to generate approximately 9,600 registrations, 2,400–3,360 attendees, and 240–672 investor calls — creating a high-volume pipeline of serious investor conversations.
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Where the Advertising Budget Goes
The advertising budget is paid directly to advertising platforms. RaiseLaunch does not retain the advertising spend — only the 20% management fee.
Meta (Facebook / Instagram)
LinkedIn
YouTube
Google Display Network
Email Newsletter Publications
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Campaign Management — What We Handle
01
Ad & Campaign Strategy
Full strategic planning for each campaign phase and audience segment.
02
Audience Targeting
Precision targeting by investor profile, income, and behavior.
03
Creative Design & Development
Ad creative, copy, and video assets produced and tested continuously.
04
Launch, Testing & Optimization
Ongoing A/B testing and performance optimization to reduce cost per lead.
05
Analytics & Reporting
Transparent dashboards and regular performance reporting.
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Important Expectations on Capital Raising
No marketing firm can guarantee the amount of capital raised or the timeline of investor commitments. Capital formation depends on the offering structure, market conditions, investor sentiment, SEC qualification timing, and investor decision timelines.
What RaiseLaunch guarantees: We will build the complete investor acquisition infrastructure, craft the strongest possible narrative, implement proven conversion systems, and manage the campaign strategically to create the best possible conditions for capital to be raised.
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Marketing Allocation for Early-Stage Reg A+ Campaigns
Low End (15-20% Cost of Capital)
Typical early-stage marketing allocation as % of capital raised
High End (25 - 35% Cost of Capital)
Initial campaign phase marketing allocation benchmark
For first-time Regulation A offerings, a higher percentage of early capital is typically allocated toward investor acquisition and marketing — because the campaign must first build market awareness, investor trust, and deal flow momentum.
As investor awareness increases and the campaign gains traction, the efficiency of marketing spend typically improves significantly.
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A Repeatable Investor Acquisition Platform
The marketing infrastructure we build is not limited to a single offering. It creates a long-term capital raising platform designed for scale.
Multiple Film Productions
The same platform supports future Regulation A offerings for additional films.
Investor Community
Build a loyal investor base around entertainment investments over time.
Repeatable Capital Pipeline
A proven system that generates consistent investor capital across projects.
The goal is not simply to launch one campaign — it is to help establish the foundation for a long-term entertainment investment platform.
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Proposal Summary
Ready to launch? RaiseLaunch is prepared to begin immediately upon engagement. The sooner the infrastructure is built, the sooner capital can flow.
Cost of Capital on First $1.5M Raised
Total investment to raise $1.5M = $345,000 (Phase 1 infrastructure $75K + 90-day ad spend $225K + management fees $45K), representing a 23% cost of capital. This is typical for first-time Regulation A+ campaigns where infrastructure must be built from scratch. As the platform scales across future raises, the cost of capital drops significantly — the infrastructure is already built, and only ongoing ad spend and management fees apply.
*Management fee of phase 2 is 20% of ad spend.
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